Discover Ethos, the best brand guidelines software for small teams. Keep your logos, colors, fonts, and brand messages organized. Lifetime deal available!
Intro – My Story with Ethos
I recently found Ethos, a brand guidelines software that helps you organize all your logos, fonts, colors, and brand messages in one place. I used Ethos for 4 weeks, and here’s what I learned.
Before using this brand guidelines software, my team often made mistakes. Wrong logos, inconsistent colors, and messages that didn’t match our brand were common. With Ethos, everything became simple, clear, and organized.
Want to save time and keep your brand consistent? Try Ethos today!

What Is Ethos?
Ethos is a simple brand guidelines software for small teams. It stores all your brand assets like images, logos, fonts, and messaging. You can also make interactive brand guides that your team or freelancers can access online.
I used it to share brand rules with my designer and social media freelancer. They always used the correct logo, color, and fonts. No more mistakes!
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Features & Benefits
Here are the main features of Ethos and why they help your team:
- Unlimited Brand Asset Uploads – Store all your logos, images, and graphics in one place.
- Brand Audit – Check if colors, fonts, and messages are consistent.
- Brand Education Module – Teach new team members your brand rules easily.
- AI Autowriter for Brand Content – Create taglines and messaging quickly.
- Custom Templates & Section Titles – Make your brand guide look like your brand.
- PDF Export & Download – Share brand guidelines offline.
- Multiple User Permissions – Control who can view or edit assets.
Using this brand guidelines software helped me make sure my brand always looked professional.
Want to protect your brand and make teamwork easy? Try Ethos today!
Real-Life Use Cases
Here’s how I used Ethos in real life:
- Designer Collaboration: My designer always picked the right logos and colors from Ethos, no confusion.
- Freelancer Onboarding: Social media freelancers learned my brand rules in minutes using Ethos.
- Agency Work: Shared brand guidelines with partner agencies so everyone saw the same style.
This brand guidelines software made branding simple and professional.
Ready to make your brand consistent? Try Ethos today!
Pros and Cons
Pros:
- Easy to use, even for beginners
- All brand assets and rules in one place
- Lifetime deal saves money
- Keeps brand consistent across team and projects
- AI tools help with writing brand content
Cons:
- Some templates may need adjustment
- File size limits for cheaper plans
- Pages can be slow if many assets are uploaded
- White-label and custom domain only in higher plans
Want smooth brand management? Try Ethos today!
Who It’s For
This brand guidelines software is perfect for:
- Small teams and startups
- Marketing managers or brand managers
- Agencies working with clients or freelancers
- Remote teams needing shared brand rules
If you have a huge company, some advanced features may require higher plans.
Comparison With Competitors
| Feature | Ethos | Other Tools (e.g., Brandfolder, Frontify) |
|---|---|---|
| Price | Cheaper, lifetime deal | Monthly subscription |
| Ease of Use | Very simple | Can be complex |
| White Label / Custom Domain | Premium & Agency plans | Usually included in higher plans |
| Asset Upload Limits | Starter plan limited | Some unlimited |
| AI Tools | Autowriter and education | Usually manual |
Ethos stands out because it is affordable, simple, and has AI features for small teams.
Want a simple, powerful brand software? Try Ethos today!
Real User Reviews Summary
- Positive: “Interface is gorgeous, simple, and everything is stored in one place.”
- Negative: Some users report slow pages when many assets are uploaded.
- Support: Most say the support team is helpful and responsive.
- Lifetime Deal Confusion: Some users confused about lifetime vs yearly, but support clarified it.
Overall, Ethos gets high marks for simplicity and value.
Want a tool your team will actually use? Try Ethos today!
Pricing & Lifetime Deal
Ethos has a lifetime deal on AppSumo:
| Plan | Price | Features |
|---|---|---|
| Standard | $29 | 5 brand guidelines, 5 users, 5 MB assets |
| Premium | $58 | 50 guidelines, 10 users, custom templates, remove “Powered by Ethos” |
| Agency | $87 | 100 guidelines, 200 users, priority support, custom domain |
| Enterprise | $116 | Higher limits for large teams |
You also get a 60-day money-back guarantee.
Want to save money and manage your brand easily? Try Ethos today!
How to Get Started
- Go to AppSumo and buy your Ethos plan.
- Redeem your code within 60 days.
- Upload your brand logos, colors, and fonts.
- Choose a template for your brand guide.
- Use AI autowriter for taglines and messaging.
- Invite your team and assign roles.
- Share your brand guideline link or PDF.
Want to start now? Try Ethos today!
Beginner-Friendly FAQ
- Is Ethos hard to use?
No. Simple menus and drag-and-drop make it easy. - Do I pay monthly?
No. Lifetime deal means you pay once. - Can I share brand guides with freelancers?
Yes, share via link or PDF. - What if I need more storage?
Premium and Agency plans allow larger uploads. - Can I remove Ethos branding?
Yes, in Premium and higher plans. - Is AI autowriter perfect?
It helps, but sometimes you need to edit. - Can I get a refund?
Yes, within 60 days.
Final Thoughts
If you want a brand guidelines software that is simple, affordable, and beginner-friendly, Ethos is a great choice. It keeps your brand consistent, helps your team work together, and saves time. The lifetime deal makes it extra valuable for small teams.
Ready to organize your brand like a pro? Try Ethos today!